Sergey Ryadovoy — Design Leader

Sergey Ryadovoy, VP of Design with strong visual design foundations, technical depth and product thinking. 15 years in design and leadership across different categories, from branding and visual design to product design and AI integration.

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I was a lead designer on the team that helped Visa roll out their digital rebranding in 2022. We rebuilt the global Figma design system, replacing their Sketch workflows so teams worldwide could ship consistent, accessible products faster. Working alongside strategists, user researchers, and copywriters, we handed off 50+ landing pages and campaigns to production that established the new visual identity across digital. From complex user research and prototypes to marketing strategies and exploring what the brand's future presence could look like, we partnered with the Visa team to explore new horizons and deliver better services to users.

We built an internal platform to orchestrate AI agents for Digitas. My role covered everything from defining the workflows and designing the interface to working right alongside the developers to ship it.

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Text became the main way we talk to AI. Because of that, conversational interfaces became one of the most essential user interface element. I've been working on conversational interfaces for a few years now.

Worked with many global brands like Visa, Sephora, Delta, Amway, Mondelez, L'Oreal, RaceTrac. Everything from products and interfaces to global campaigns and immersive experiences.

Quick iteration with AI in Figma Make or Claude Code with Figma MCP, and then detailed prototypes with complex animations in Figma. This was my main approach for prototyping for the last year. The prototyping keep evolving, and I'm always staying ahead of all the latest practices, because it is an essential part of any workflow.

Directed the digital redesign. We looked at everything—site architecture, component libraries, visual design. The goal was to build a system that actually works across all their global products.

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I use a lot of generative tools: Google Nano Banana Pro, Midjourney, Visual Electric, Qwen for images; Kling, Wan, Sora for video. My workflows range from quick apps like Higgsfield to building custom pipelines in ComfyUI and Weavy.

Figma for quick motion examples, After Effects and Cavalry for complex motion assets. I love working with motion and always keep my skills up to date.

Built design systems for Visa, RaceTrac, Amway, and more. Components, tokens, variables, documentation. I love organizing, structuring, and making sure every small piece fits into the bigger picture.

Figuring out how design and AI actually work together. Claude Code, Cursor, Antigravity, MCP tools—using AI across research, ideation, prototyping, designing and code.

AI-powered writing assistant that completes your thoughts in real-time. Mindcomplete helps you write faster and more fluidly by predicting and suggesting how to continue your paragraphs. Simply pause while typing, and AI will suggest a natural continuation matching your tone and style.

Try it in Figma!

Led product design for Visa's global digital presence, directed redesigns for Amway, RaceTrac, Delta. Websites, apps, dashboards, design systems. Always thinking about how it looks and how it actually works.

Brand identity work across 15 years, from startups to federal brands. Logo systems, visual identities, brand guidelines. Foundation that shaped how I think about consistency and systems.

I keep building small tools that solve problems I actually have. iOS apps, Figma plugins, web tools, Apple shortcuts. Most started as personal experiments, some turned into real products.

What if conversational UI wasn't about typing, but writing? I created Journely as an experiment to find natural ways to use AI in everyday life. It transforms journaling on iPad by blending handwriting with conversational intelligence.

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I've given several public talks about AI and design. Sharing experiments, tools, and interesting ways designers can use AI in their work.

I was a lead designer on a team of redesigning the RaceTrac app. Our team won the pitch that lead to redesigning and rebuilding rewards experience for the app and building new Figma design system.

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Creative coding exploration. I animated every letter using OpenFrameworks and AI, trying to see how code and design could mix.

Together with a few ex Nike and Apple colleagues and plant experts, and botanists from around the world, we've collaborated to create PlantLife. A new social platform for plant lovers to connect, shop, and share their experiences and expertise rooted in plants—everything from houseplants, gardening, decor, plant-based nutrition, wellness, and more. From the outset, I played a pivotal role in crafting the entire user interface, design system, and brand communications.

I've designed over 100 logos throughout my career. Seeing them printed on shipping containers, store signs, and merchandise all over the world never gets old.

Packaging design taught me to think about the physical world—materials, production, and how things actually look on a shelf. My work was featured in Dieline and Packaging of the World.

Redesign of a global analytics platform by Visa with a daily use of million people worldwide.

Peace Sans is a free display font I designed. It reached 500K+ downloads and became one of the most popular free fonts on Behance.

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About me

Visa Product Design

Digitas AI

Conversational AI

Global Brands

Prototyping

Amway Website

Generative Media

Motion Design

Design Systems

AI Workflows

Mindcomplete

UI UX

Branding

Building Tools

Journely

Public Talks

RaceTrac App

36 Days of Type

Plantlife

Logo Design

Packaging Design

Visa Analytics Platform

Peace Sans Free Font

Sergey Ryadovoy Portfolio