Introduction
PersonalHi, my name is Sergey Ryadovoy. I'm a design leader with strong graphic design foundations and product thinking. 15 years in design and leadership—from branding and visual design to digital and AI products.
Ask me anythingVisa Website (2022–2025)
ProjectDirected Visa's digital rebranding rollout. I built the global design system in Figma, replacing our Sketch workflows so teams worldwide could ship consistent, accessible products faster. We created a ton of web pages and campaigns that established the new visual identity across digital. I also explored opportunities for what the site could become—ideas that are now reflected in the new website launching in 2026. We're continuing to work together on this.
Digitas AI
ProjectFor the past few years, I've been deeply involved in building AI tools. From developing modern design and management workflows in Claude Code to designing interfaces and working closely with developer teams. One of those projects is Digitas internal AI agentic platform that we're currently working on.
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Conversational AI
ExperienceText became the main way we talk to AI. I design conversational interfaces that deal with LLM quirks—context limits, latency, when the model gets things wrong. The goal is making these interactions feel natural, not robotic.
Global brands
ExperienceWorked with many global brands across my career. Visa, Delta, Amway, Mondelez, L'Oreal, RaceTrac, and more. Everything from websites and apps to global campaigns. Every project taught me something new about working at scale.
Prototyping
SkillFrom detailed prototypes in Figma to interactive prototype in HTML, Javascript. Building, iterating and brainstorming with AI and building quick prototypes, and using detailed Figma prototypes ]to make it look as close as the real product. I use CLI and IDE like Antigravity and Claude Code for code, and Figma prototypes and Figma makes for prototyping in Figma.
Mindcomplete
ExperimentAI-powered writing assistant that completes your thoughts in real-time. Mindcomplete helps you write faster and more fluidly by predicting and suggesting how to continue your paragraphs. Simply pause while typing, and AI will suggest a natural continuation matching your tone and style.
Try it in Figma!Generative Media
SkillI work with a bunch of generative tools: Google Nano Banana Pro, Midjourney, Visual Electric, Qwen for images; Kling, Wan, Sora for video. Workflows range from apps like Higgsfield to custom pipelines in ComfyUI and Weavy.
Motion design
SkillFigma for quick motion examples, After Effects and Cavalry for complex motion assets. I love working with motion and always keep my skills up to date.
Design systems
SkillBuilt design systems for Visa, RaceTrac, Amway, and more. Components, tokens, variables, documentation. I love organizing, structuring, and making sure every small piece fits into the bigger picture.
Building tools
ExperienceI keep building small tools that solve problems I actually have. iOS apps, Figma plugins, web tools, Apple shortcuts. Most started as personal experiments, some turned into real products.
Journely
ProjectWhat if conversational UI wasn't about typing, but writing? I created Journely as an experiment to find natural ways to use AI in everyday life. It transforms journaling on iPad by blending handwriting with conversational intelligence.
Download on iPad
AI workflows
ExperienceFiguring out how design and AI actually work together. Claude Code, Cursor, Antigravity, MCP tools—using AI across research, ideation, prototyping, designing and code.
Branding and identity design
SkillBrand identity work across 15 years, from startups to federal brands. Logo systems, visual identities, brand guidelines. Foundation that shaped how I think about consistency and systems.
Public talks
ExperienceI've given several public talks about AI and design. Sharing experiments, tools, and interesting ways designers can use AI in their work.
Amway Website
ProjectDirected the redesign of Amway's digital experience, from site architecture to components and visual design. Worked closely with their team to build a scalable design system that brought consistency across their global digital products.
Visit website
UI UX design
SkillLed product design for Visa's global digital presence, directed redesigns for Amway, RaceTrac, Delta. Websites, apps, dashboards, design systems. Always thinking about how it looks and how it actually works.
Logo design
SkillI've designed over 100 logos throughout my career, from startups to global brands. My logos have been printed on ships with containers, factories, store signs, and tons of merchandise and print productions all over the world.
36 days of type
ExperimentA creative coding exploration for 36 Days of Type. Every letter was animated solely through OpenFrameworks and AI, blending algorithmic logic with artificial intelligence.
Peace Sans Free Font
ProjectPeace Sans is a free display font I designed. It reached 500K+ downloads and became one of the most popular free fonts on Behance. I wanted to give something back to the design community.
Download Peace Sans
Packaging design
SkillPackaging taught me to think about the physical world. Materials, production, how things look on a shelf. Work featured in Dieline and Packaging of the World.